Pierre Bouvard is the Chief Insights Officer for Cumulus Media and Westwood One. He develops media and marketing insights to support the combined companies’ 1300+ media sellers. He works with brands and agencies to craft targeting and measurement solutions. Prior to joining Cumulus/Westwood One, Bouvard was the SVP of Sales for TiVo Research & Analytics where he led cross-media targeting and measurement engagements for Procter & Gamble, Comcast, Turner Broadcasting, and NBCU. As President of Sales for Arbitron Inc., Bouvard launched Arbitron’s Portable People Meter (PPM) and created the out-of-home and custom research divisions. Additionally, he has been an EVP for Coleman Insights, where he helped launch the nation’s first Hip Hop formats in Los Angeles and New York City and led the programming and marketing strategies of successful major market radio stations.