Preparing For Tomorrow
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Market managers have to have their fingers on the pulse what’s happening now while also keeping their eyes on the future. Between a challenging economy, shifts in advertising and listener behavior, and overseeing brands, content, sales, leaders, the rise of digital, and finding the next generation of broadcasters, it’s a lot to handle.
So how are Michael Spacciapolli of Audacy Pittsburgh, Tim Wenger of Audacy Buffalo, and Marsha Landess of Radio-One Charlotte and Richmond doing it? Barrett Media’s Chief Media Officer Dave Greene will go hunting for answers.