With the election only a few months away, brands are hungry to gain an edge and close out 2024 in strong financial shape. But attracting political dollars doesn’t just boil down to who has the largest network and talent, who’s best at podcasting, and who operates in a swing state. In this session, RAB CEO Mike Hulvey visits with Premiere Networks president Julie Talbott, The Daily Wire’s SVP of Ad Revenue Christine Hoffmann, and Silver Oak Political president Steve Passwaiter to learn what they’re seeing in the current advertising climate, what brands are and should be doing to capitalize on political season, how others in the room can position themselves for greater success snagging election season dollars, and what to expect in 2025 when the race for the White House is behind us.