Keynote Conversation w/ Ginny Morris & Julie Talbott
In the news/talk radio space, WTOP consistently generates the industry’s best revenue. In the national space, Premiere Networks features shows on more stations than anyone else. Both are carefully managed and protected by Hubbard Radio Chair and CEO Ginny Morris and Premiere Networks President Julie Talbott
In this final session, Barrett Media President Jason Barrett visits with Ginny and Julie to discuss the state of the format, how radio groups should be preparing moving forward with car companies looking to erase AM Radio, where AI fits into the format’s future, how radio can help itself attract greater audience and revenue during an election year, and what changes the industry must make to improve its identity in order to achieve greater long-term results.