What helps on-air talent cut through in local markets? How do they earn attention beyond their home base? What do they need more and less of from their programming bosses? And which areas of the industry do they see the greatest upside in, and what must radio groups do to keep them invested in them? Mike McVay of McVay Media guides this conversation with three of the format’s top voices, Todd Starnes of NEWSMAX and the Todd Starnes Show, Tony Katz of WIBC in Indianapolis and Key Networks, and Jeff Katz of WRVA in Richmond.