The Digital Dilemma
Having a strong digital strategy is desired by brand leaders and corporate bosses but for those in the studio and operating behind the scenes, it can often feel like too much is being asked and not enough return is being provided. So how do we get greater buy in? Which areas are most important to focus on? What are realistic goals for local brands and employees, and how can brand leaders get maximum performance out of podcasting, streaming, video, social media, and websites? Barrett Media President Jason Barrett examines those issues and more with Hubbard Radio VP of Digital Strategy Jeremy Sinon, Audacy SVP of Digital Audio Content Tim Clarke, and Federated Media Chief Strategy Officer James Derby.