After 20 years of dealing with digital media, Borrell Associates CEO Gordon Borrell believes traditional media companies are in a “final phase”. That phase, which will cover the next 5 years, will see most print and broadcast media became so small that they’ll become the equivalent of local hobby shops. A select few, maybe one or two in each market, will see total revenues grow. The differentiator will be a very strong base of local content focused on news, information, entertainment, and interaction. For those in charge of local and national brands and business, you’ll want to be in the room for this.