Laura Ivey is a Director of Research at Edison Research. In her current role, she manages Edison’s content strategies and marketing efforts. Ivey is a member of the Share of Ear team at Edison Research, working with subscribers to understand and apply audio research. Her career began in local radio sales in Knoxville, Tennessee, before moving to Arbitron and Nielsen where she served as a software trainer for radio station groups, helping to educate sellers and management on how to maximize ratings research.