Steve Passwaiter is president of Silver Oak Political, a Washington, D.C., political advisory firm that helps media groups and organizations interested in improving their results from the political ad sector or for firms looking to introduce new products and/or services into the vertical. He previously served as VP, growth and strategy and senior adviser to CMAG at Vivvix and led Kantar/CMAG, the political intelligence unit of Kantar Media, from 2016-21. Prior to those roles he enjoyed sixteen years with BIA Advisory Services ascending to VP of Business Development.